That's a tough question in my field. See, a lot of people in my field, in a bid to make the title sound cool less boring, like to append their position with guru, like this: Search Engine and Social Media Guru. Which raises the question:
What?
No. That's not what we do. That really doesn't mean anything, and it just sounds like Robert Duvall using Google a lot. The other thing sad creative people do is add ninja, like so: Digital Marketing Ninja. Which again, raises the question:
Seriously, what?
Uh-uh. See, it's really less that guy ... and with just TV shows, more meme-like ...
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